IHG Brings Hotel Indigo® Brand to Downtown Anaheim
Upscale Boutique Hotel’s Design Features Local Anaheim History as Part of $5 Million in Renovations

intercontinental-hotels-group-logoInterContinental Hotels Group (IHG) announced today the conversion of the Hotel Indigo® Anaheim hotel, the Hotel Indigo brand’s fourth property in California. Close to Disneyland Park and the Anaheim Convention Center, this addition to IHG’s Anaheim hotels is conveniently located near Universal Studios and both John Wayne and Los Angeles International airports.

The four-story, 104-room retro-style hotel has been renovated with an investment of around $5 million by New Century Enterprises LLC, and uniquely tells the story of Anaheim’s agricultural history. The hotel is located near what was once a well-travelled wagon trail that connected several thriving ranches responsible for producing nearly half of the nation’s walnuts in the early 1900’s. This history is reflected in the hotel’s design, including mosaic murals featuring blooming walnut trees.

“The Hotel Indigo brand is uniquely designed to reflect the culture, character and history of the neighbourhoods where our hotels are located,” said Mary Winslow, director, Brand Management, Hotel Indigo, the Americas, IHG. “When most people think about Anaheim, they think about orange groves, but this hotel serves as a reminder of a story that’s almost been forgotten. We want our guests to learn something new about the neighbourhood when they visit our hotels, and this part of Anaheim’s agricultural past is certainly unexpected.”

The Hotel Indigo Anaheim hotel, located at 435 W. Katella Ave., is convenient for both leisure and business travellers. The hotel has a meeting room that can be converted to suit a variety of needs, as well as a pool and a well-equipped fitness centre. Complimentary Internet access is available throughout the property. The Chambers Bar & Bistro serves seasonal and locally-sourced food in a stylish environment. The restaurant name pays homage to the area’s history as the Chambers Ranch, the home of several hard-working families who made their living growing walnuts.

“We are excited to bring the Hotel Indigo brand to Anaheim, a thriving entertainment and travel destination,” said Thomas Long, general manager, Hotel Indigo Anaheim Maingate. “As a branded boutique hotel, we look forward to sharing our unique neighbourhood story with guests while also providing the benefits and amenities expected from one of the world’s leading global hotel companies.”

The Hotel Indigo brand, the world’s first global branded boutique hotel brand, has grown rapidly since its launch in 2004. It continues to be a strong growth vehicle for IHG with its strategy focused on growing in top-tier priority markets and gateway cities. With a quality global pipeline, the Hotel Indigo estate is expected to double in size within the next three to five years.

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