IHG® Launches Priority Club® Rewards iPad® App and Builds on Successful Mobile Strategy of Enhancing all Stages of the Guest Journey.
InterContinental Hotels Group (IHG) today announced the continuation of its mobile strategy with launch of the Priority Club® Rewards app for iPad®. With a continued focus on mobile and tablet booking solutions and immersing the guest in tailored brand experiences, hotels in IHG’s system are now generating over $20 million a month in revenue from mobile bookings.
IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience. The new Priority Club Rewards app for the iPad provides consumers with easy-to-use functionality to find and book hotel rooms, check rates, and the flexibility to manage their reservations and view member details. Through other mobile solutions, such as apps for all seven IHG hotel brands on iPhone, consumers can now access redeemable offers available at the hotel where they are staying. Also, corporate partners now have their own customized IHG-branded app with their corporate ID embedded, so they can easily view and book hotels at their negotiated rates.
“Consumers are increasingly using mobile devices and tablets to search, shop and book travel,” said Michael Menis, vice president, Global Interactive Marketing, IHG. “Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
Guests and corporate partners who stay at InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® hotels can now enjoy the following new IHG mobile features:
Customized IHG-branded corporate apps on iPhone
- Corporate partners can now book negotiated rates, without complicated codes, with a customized app.
Offers and notifications via IHG-branded apps on iPhone
- IHG now provides location-based alerts about specific property offers and timely notifications for check-in, promotional offers, etc.
Passbook for iPhone
- iPhone users with i06 can now add a Priority Club Rewards pass to their Passbook for easy access to customer support.
IHG currently has Priority Club Rewards apps for Kindle Fire, Google TV, Android™ Tablets, Windows® Phone, and Android. IHG also has iPhone booking apps for each of its seven brands; the InterContinental Concierge Insider Guides iPad app; and the InterContinental Kitchen Cookbook iPad app.
Priority Club Rewards is the industry’s first and largest guest loyalty program with 67 million members. Membership is free and guests can enrol by going to priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s nearly 4,500 hotels worldwide.