The new film “Find What You Seek” by the Ministry of Tourism, Government of India received first prize at the 11th Golden City Gate Tourism Media Awards Ceremony held in Berlin today coinciding with ITB Berlin 2013. The Golden City Gate is an international film, print and media contest for the tourism industry. The Awards ceremony is held every year at ITB Berlin, the world’s leading travel trade show.
The competition provides all tourism advertisers to participate in the contest for presenting their new creations. All entries are assessed by 45 independent international expert jurors with strong industry background.
Shri K Chiranjeevi, Union Minister for Tourism, India had launched the new campaign “Find What You Seek”, as part of the second phase of Incredible India Campaign at WTM 2012 in November last year along with the new Domestic Campaign “Go Beyond”. By launching new campaign, the Ministry of Tourism has made a paradigm shift by shifting the focus from destinations and products to consumers (travellers). The new campaign emphasizes that there is something for every traveller in India and every traveller can find what he or she is seeking while travelling in our incredible country. Domestic campaign “Go Beyond” urges travellers to travel beyond the obvious, to travel from the known destinations to the lesser known destinations.