Pacific World – the leading MICE* player has announced that they will be sampling cultural delicacies to all visitors at their booth (F700) during EIBTM, which will take place in Fira Gran Via, Barcelona from November 27-29, 2012.

The global team will offer visitors to the booth, a chance to taste some typical dishes from each destination represented by Pacific World. They will also receive a free copy of the Pacific World recipe book.

Patricia Silvio, Regional Marketing Manager for EMEA of Pacific World commented, “Gastronomy tells us a lot about a region. It helps us to gain a deeper understanding of the complexities of a country and their culture. It’s a great and effective way to connect with a destination”.

“Asia is a gastronomic goldmine with so many fragrant combinations of fiery spices and herbs. Mediterranean cuisine is also constantly evolving, mixing ancient flavours and recipes with new cooking methods. Gastronomy blend elements already present in our work as a destination management company and conference organizer as it encourages creativity and the mastering of a technique, as well as passion”, Silvio concludes.

Herve JOSEPH-ANTOINE, Global Managing Director, Pacific World commented “Gastronomy is a great tool to support corporate messaging as it allows us to engage with our clients in a more meaningful way, by bringing them closer to the destination they are interested in working with and by sharing a little piece of the culture with them”.

Following their worldwide rebranding in November last year, Pacific World as a global brand is recognised for delivering operational excellence, creativity and best-in-class customer service across the world. Through working closely with local governments and convention centres, the global DMC currently delivers event solutions in over 15 countries including Spain, Portugal, Greece, Scotland, South Africa (covering Southern African region), China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore and Indonesia.

For more information please visit: www.pacificworld.com

Source: EIBTM