India’s first conference on travel technology got underway today with a call to tourism and allied businesses to utilise social media, the blog world and digital apps for marketing their services to the new, tech-savvy global traveller. Social media and online marketing were the focus of today’s discussions at the
Kerala Chief Minister of Kerala Shri Oommen Chandy will inaugurate the first-of-its-kind international meet on travel technology on June 7, 2013, aimed at helping the country’s tourism sector take advantage of the huge marketing potential of the web and social media. More than 400 delegates from around the country and