Global Tourism Technology Meet Draws Leading Industry Experts

Three-day ICTT 2017, starting here June 8, will feature lectures by line-up of noted tourism-tech speakers.

An impressive line-up of technology industry experts from across the globe will attend the upcoming International Conference on Tourism Technology (ICTT) to deliberate on the paramount role of technology in giving a fillip to the travel and tourism industry through interactive engagements with customers and providing excellent products and services.

Association of Tourism Trade Organisation (ATTOI), with the support of Kerala Tourism, will organise the three-day event at Le Meridien Hotel in Kochi from June 8 to 10.

The seven experts who will be attending the brainstorming meet this year to share their insights are Andre Chow (Singapore), Billy Taylor (New Zealand), Christopher Tock (Malaysia), Donna Mortiz (Australia), Lauren Cleland (USA), Nicky Kriel (the UK) and Pierre Marechal (Belgium).

“Technology is all around us and the world of travel and tourism is no exception. Through technology, such as social media, tourism operators could engage their customers and enable them to share their experiences. So it is high time to get updated and be adaptable and fluid to the changes in the sector,” said ATTOI President Anish Kumar P.K.

The speakers will share insights on topics such as ‘Content and Search Engine Strategy’, ‘Digital tools- The way forward’, ‘Online Destination Marketing’, ‘Travel Technology Trends in Future’, ‘Consumer Behaviour and Online Reputation’, ‘Social Media for Tourism’, and ‘Online Tools’ and ‘Revenue Management’.

ICTT 2017 aims at helping the players of tourism industry to stay abreast with the latest technology through effective usage of the digital platform. This will also enable them to reach out to all parts of the globe and make their presence noticed.

“It is for the industry players to be able to understand the current tourism trend. They can anticipate future directions, and respond appropriately by walking the extra mile to fulfil tourist expectations by providing excellent products and services. And these international speakers are capable of shedding light on these issues,” Anish added.

Mr. Chow is a successful social media and public relations strategist. He is also an author of best-selling series of books, including Social Media 247. He has delivered lectures in 15 countries during the past five years.

Mr. Taylor is a tourism marketing consultant having worked in around 25 countries. Mr. Tock is an award winning entrepreneur with broad experiences in Malaysia’s start-up ecosystem and social media initiatives.

Known for her expertise in social media and visual marketing, Ms. Mortiz helps her clients with visual and social media approach for boosting the trade. Named as one among the top 20 most influential tourism professionals on Twitter, Ms. Cleland is a force to be reckoned with in the tourism marketing world.

Ms. Kriel has been working with businesses ranging from entrepreneurs to multinationals. She is a Social Media speaker, offers bespoke in-house training, CPD certified training, online training courses and consultations.

Pierre is the Co-founder and Director of RevUp, a hotel management consulting company specializing in revenue management and distribution.

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